.jpg)
Your photography business is up and running, and you’ve even built an email list of people interested in hearing what you have to say.
But now you find yourself staring at a blank screen.
What do you say? What should you include in your photography newsletter?
In this post, we’ll share 10 ideas for your photography business newsletter, plus some extra tips to help you make the most of your newsletter.
Next time you sit down to write an email to your subscribers and are feeling uninspired, try some of these ideas for your photography newsletter.
1. Information about upcoming events, products, and offerings
Your newsletter is an opportunity to promote your products, offerings, and events to your subscribers. Get your readers excited about your next mini session, a new location or backdrop you’re offering, or your latest products.
Even better, include exclusive sneak peeks and VIP-only offers. Information, discounts, or special offers that are only available through your newsletters will keep readers coming back for more.
2. Your latest blog posts
If you have a blog on your photography website, feature your latest posts in your newsletter. Include a short blurb and a link for your posts to encourage subscribers to visit your website and read more.
Too many blog posts to feature them all? Depending on how often you send your newsletter, you can feature your most popular blog post of the last month, or the blog post that generated the most conversation.
3. Photos from a recent session
An obvious choice for a photography newsletter is to feature some of your work! Share the best photos from a recent session, or some images from your portfolio that you love.
One idea to encourage clicks is to blur an image from a recent session, encouraging your subscribers to “click to reveal the image.” Link the image to a blog post about the session. This isn’t a strategy you should use every time, but it can be very successful if used sparingly.
4. A popular post on your social media
Gain more followers and drive more engagement for your Facebook or Instagram by linking to a recent popular post. Encourage your subscribers to join the conversation by leaving a comment. This is especially effective if you ask a question that your subscribers can respond to in the post’s comment section.
5. Behind the scenes photos
Treat your subscribers to some exclusive behind the scenes photos of one of your shoots. This can include photos of you scoping out a location, posing your clients, shooting, and so on.
Explain the images by describing your process. What do you look for in a location? How do you pose your clients? Why do you shoot the way you do? By sharing a peek behind the scenes, you’ll let your subscribers know what to expect when they book a session with you.
6. Helpful how-tos
Your newsletter shouldn’t only be about promoting your photography business. It should also be about building trust with your subscribers. This means adding value and sharing helpful content that makes them excited to open your emails.
Share outfit advice, tips on preparing for a photo shoot, checklists, answers to frequently asked questions, posing tips, and so on. If you already have a client guide, repurpose the content into bite-sized tips to feature in your newsletter.
You can also share advice on how to take better personal photos on their phones. How can they capture the best photos on vacation? Do you have a favorite way to organize and backup your phone images that you can share? How can they use their phone timer to take photos when no one else is around?
7. Freebies and giveaways
Similarly, offer occasional freebies to your VIP clients (your newsletter subscribers). These freebies can be simple, like Lightroom presets or backgrounds for their computer/phone.
You can also host giveaways through your newsletter, such as mini sessions or prints. Or, you can partner with a local vendor to give away a themed package (e.gValentine's Day package with flowers and a couple’s session).
8. Storytelling
Share a little story from a recent session, something your subscribers won’t find on your blog or social media. Did a shoot go spectacularly? Share the story behind how you got an especially incredible shot. Or did something funny happen? Did a problem arise that you were able to creatively solve?
9. Testimonials
Occasionally feature glowing testimonials from your clients. Testimonials can be boring, but highlighting one recent testimonial every once in a while won’t turn your subscribers off. In fact, a positive testimonial (alongside your beautiful images and helpful content) can encourage them to book a session.
10. Non-photography content
Although your newsletter is photography-focused, it doesn’t need to be only about photography. Think about your audience and the type of non-photography content that may be helpful and interesting to them.
If you’re a wedding photographer, feature a few date night ideas. If you specialize in family photography, share a few upcoming events that families may enjoy. You can also link to articles or resources that will be helpful to your audience, whether that’s new parents, business professionals, or newlyweds.
Consistently creating content for your photography newsletter can be challenging. We hope that these ideas and tips have left you feeling inspired and ready to share quality content with your subscribers.
Here’s a quick recap:
Know your audience, share valuable (and sometimes exclusive) content, and keep your newsletter friendly and fun, and your subscribers will look forward to reading your emails!
Sign up | Access tools | Get the business you want
Before you leave, sign up for The Lens and join our community of 10,000+ photographers- get business tips, free resources, and feature updates directly to your inbox once a month.
.jpg)